Custom CRM Software Development

Custom-built software applications for wholesalers and retailers in the B2B and B2C spaces

Learn how Winner Is Bringing Wholesale and Retail into the Digital Age

Our CRM custom software solutions help streamline operations and optimize processes for wholesalers and retailers, increasing margins, enhancing customer relationships, and improving the bottom line.

Building Software Solutions for Wholesale & Retail

ERP solutions based on flexible, modern technology stacks are key to success in the ever-shifting, digitally focused wholesale and retail market.

Wholesale Logistics Management

From supply chain management to order fulfillment, Winner's custom enterprise resource management solutions ensure a smooth journey from order to cash in every transaction.

Retail Software

We develop retail applications designed to support personalized shopping across a variety of pla

Ecommerce Solutions

Winner's world-class software engineers help retailers create engaging, effective touchpoints with their customers, ensuring smooth transactions and long-term relationships.

Updating and Replacing Wholesalers’ Legacy ERP Systems

Too many wholesale and retail operators rely on obsolete legacy systems, built in the 1980s and ‘90s, to manage processes and logistics. Winner’s software engineers can replace those outdate ERPs with CRM custom software solutions designed to keep your business ahead of the competition.

Billing and payments

Billing may be the last step in the customer experience journey, but it’s also the most important. Winner's software developers are adept at creating custom solutions that streamline the billing process and keep customers satisfied through every step of the transaction.

Inventory Management

Keep your inventory up to date with our custom inventory management software solutions. With real-time stock reports and multi-warehouse inventory tracking, you can see what’s coming in and out and avoid the costly errors of both overstock and backorders.

Order Management

Streamline the sales and fulfillment process with the power to efficiently create and revise retail client orders, leverage buyer history to upsell and cross-sell relevant products to existing clients, and quickly process and track orders.

Fleet Management

Winner's developers work with you to build fleet-management solutions that will optimize the performance of every vehicle in your fleet, ensuring the utmost safety, productivity, and efficiency throughout the lifecycle of each vehicle.

Employee management

From recruiting to hiring to training, Winner's custom software solutions optimize the people processes, as well, ensuring efficient and effective onboarding and coordination across the board.

Vendor & client management

A custom CRM for wholesale distributors is a game changer, allowing your organization to keep every vendor’s and client’s data, history, and contact information in one place, and integrating with other systems to ensure the information is consistent, accurate, and up to date.

IoT integrations

As IoT becomes more commonplace in the wholesale and retail industries, distributors can use sensors to improve operations in warehousing, transportation, equipment monitoring, and inventory management. But if the IoT components don’t communicate with the ERP or warehouse management software, they can cause more problems than they solve. Winner's team is experienced with IoT integrations, and can ensure all your tech is connected and working in sync.

Integrations with third-party systems

Sometimes, too many systems can lead to extra work due to redundancies or data disparities between applications. But Winner's custom-built whole distribution software is designed to integrate with the third-party systems your organization already has in place, including ERPs, supply chain management systems, ecommerce platforms, and others.

Why Choose Winner

Comprehensive Experience

Our team has diverse technology stack experience and our customers come from diverse industries. Whatever the problem, we can solve it efficiently.

Lean Business Model

Winner uses a lean, global business model to create value for our customers; we're headquartered in Austin, TX with an operations center in Europe. This model translates to better savings and higher-quality service than our competitors can offer.

Transparent Pricing

We believe that strong business relationships are built on trust and reliability. That's why we offer fair, transparent pricing at every stage of your project. We give you all the information you need to make the right business decisions.

Customer-Centric Culture

Winner carefully selects each employee to align with our customer-centric culture. We're serious about providing the best quality software and service (at the best price) to add value for our customers.

Capacity to Scale

Winner's team of more than 250 expert engineers can scale any project. That means your software can grow with your business.

The Winner Process

Business Analysis

Along with world-class software engineers, the Winner team includes business analysts who will work with your team to understand your organization’s unique needs, and then work with our engineers to design a platform that will fulfill those needs.

Migration Plan

The last thing your organization needs when migrating from the old system to the new is to suspend operations due to technical issues. From the start, we devise a plan to ensure business continuity every step of the way.

Scope and Modules

After we work up the scope of the full project, we split it into modules in order to get each piece up and running faster and more efficiently.

Implementation

We implement each module as it’s finished merging with and replacing the old system piece by piece, which means your new system is fully functional much more quickly.

Personnel Training

Any new system comes with a learning curve, and our team of developers and business analysts works with your back-office teams to ensure they’re confident and ready to use the new system.

Data Migration

Your data is the core of your business, and it’s our job to ensure everything is successfully migrated to the new system without introducing any gaps, inconsistencies, or redundancies.

Old System Sunset

Once the new system is fully in place, it’s time to eliminate the old system altogether. Our team will orchestrate that process to ensure there are no surprises or gaps in operations.

New System Support

Our relationship with our clients doesn’t end at implementation. We’ll continue to work with you to maintain your new system, adding any enhancements, fixes

Software Development Game Plan

Once we have our scope divided into individual modules, we work with you to outline detailed requirements for each module, then we create the development work plan.

Customer Success Stories

Crowdfunding platform for textbooks

A startup approached Winner with a charitable fundraising initiative to provide individuals with the opportunity to make monetary donations to fund the purchase of textbooks for students.

Technologies : PHP, HTML, Symfony, Bootstrap, MySQL

Digital Rights Management Platform

Technologies : NGINX, PHP, Symfony, AWS, Python

Ultimate Social Media Manager For Photographers

Technologies : WordPress, Symfony, Angular, MySQL, MongoDB, RabbitMQ

What Our Customers Say About Us