Salesforce is the world’s #1 cloud-based Customer Relationship Management (CRM) platform. It provides a comprehensive suite of applications focused on sales, customer service, marketing automation, e-commerce, and analytics. Launched in 1999, Salesforce pioneered the Software-as-a-Service (SaaS) model, making enterprise-level technology accessible to businesses of all sizes without the need for expensive on-premise hardware.
The core mission of Salesforce is to unite all your teams—from sales and service to marketing and IT—around a single, shared view of every customer, creating a complete 360-degree profile that drives deeper, more meaningful relationships.