OpenCart is a platform for managing online stores. It’s written in PHP and uses a MySQL database as well as HTML components.
OpenCart is a free, open-source ecommerce platform that allows you to sell and buy products online.
OpenCart allows you to modify and customise your online store by accessing its source code.
OpenCart was created in 1998 by Christopher G. Mann.
Merchants can use OpenCart to create a free online store that includes all of the features needed to interact with buyers, display products, accept and process orders, and provide customer service.
The ability to manage multiple stores (each with its own theme) from a single admin dashboard. If you want, you can also update product information in that one location and have it propagate to other stores.
Featues of OpenCart
OpenCart is a powerful open source shopping cart system that is designed to be feature rich and user friendly while remaining affordable.
OpenCart is a ready-to-use shopping cart solution that can be used to create a fully featured e-commerce solution for a fraction of the cost of a bespoke ecommerce website, allowing you to trade on the internet simply and effectively.
1. Manage Multiple Stores From One Dashboard
If your company has multiple staff members, you can assign specific roles and permissions to each one so that they only have access to the parts of your website that they need to do their jobs.
2. Customization Options
You also can create an unlimited number of product categories and subcategories, add an unlimited number of products, sell digital products, incorporate product reviews, and even create a point-based reward system for your customers.
3. Programs for Affiliates
There is also affiliate integration built in, which allows affiliates to promote your products in exchange for a percentage of the sale.
4. Payment Options
You're sure to find a payment gateway that works for you with OpenCart. OpenCart includes 36 different payment methods. In addition, their extension marketplace offers another 900 payment methods.
5. Shipping Integration
You can use some of the most popular shipping methods available. Existing integrations include FedEx, UPS, USPS, Australia Post, Citylink, Royal Mail, Parcelforce, and many more.
6. SEO Features
If you're worried about your search engine rankings, OpenCart has you covered. There are SEO enhancements built in that allow you to change your title, meta description, and insert keywords.
7. OpenCart Analytics
Google Analytics is a feature that Google has specifically added to OpenCart. This extension allows you to track the number of transactions and revenue generated by your website. You can use this tool to record your sales transactions with Google Analytics.
8. OpenCart Extensions & Plugins
OpenCart comes with lots of options. Additional extensions totaling more than 13,000 are available for download. These items are available in both paid and free versions in the OpenCart marketplace.
Advantages of OpenCart
OpenCart is an open-source platform that is used by thousands of stores all over the world.
The administration interface is fairly user-friendly, making it simple for a non-technical user to locate information.
It uses an MVC module that is easy to learn.
Many modules are available on the internet for purchase and installation in OpenCart.
Product categories are limitless and simple to add.
Multiple languages are supported by Opencart.
Many modules are supported, including Google Analytics, abandoned carts, payments, and so on.
One of the most huge advantages of OpenCart is its multi-store compatibility.
Disadvantages of OpenCart
Every version of OpenCart has a different type of bug, and the developers of OpenCart release new versions from time to time after fixing bugs.
Many times, add-on modules are required, and they must be purchased separately.
It's difficult to keep up with new versions, and it's always changing.
The various installations are not always compatible with one another.
The customization of an OpenCart-based store is difficult.
Not suitable for large scale businesses.
The ability to scale is limited. You won't use Opencart for a project with tens of thousands of products.
Caching isn't built into OpenCart, thus it has to be installed via an extension to improve performance.